So, you’re running the social media accounts for your business (or your client), and you want to know the best times to post on Instagram to get the most eyes on it?
The Best Times to Post on Instagram
No problem, let’s break it down according to industry.
Consumer Goods
Think clothes, gadgets, that kind of thing. People in this world are most likely to be browsing on Tuesdays and Thursdays. Why? Because they’re either thinking about that weekend treat, or they’re getting paid and feeling flush. Aim for around 2 PM on Thursdays – that seems to be the sweet spot.
Want to really nail your Instagram strategy and see your engagement skyrocket? Get in touch with Eightfold Marketing today for a free consultation! We can help you identify the best times to post for your specific audience and create a winning Instagram content calendar.
Healthcare
For docs, hospitals, and all that, people are usually looking for info or booking appointments at certain times. Thursdays at 1 PM seems to be a winner, probably because folks are on their lunch break and thinking about their health. Tuesdays, Thursdays, and Fridays are generally good though – people are planning their week, or winding down and looking for wellness tips.
Pro Tip: Don’t just rely on these general guidelines. Eightfold Marketing can help you analyse your Instagram data to identify the best times to post for your specific audience. Contact us today for a free consultation!
Hospitality
Hotels, restaurants, that kind of thing. You want to inspire people to book a trip, right? Tuesdays at 10 AM is a good time to start those wanderlust dreams. People are often planning their weekends mid-week, so Tuesdays and Wednesdays are your best bets.
Want to increase your hotel bookings or restaurant reservations through Instagram? Eightfold Marketing can help you create engaging content that drives conversions. Contact us today for a free consultation!
Media
News, entertainment, the whole shebang. People are catching up on what’s happening at the start of the week, so Mondays at 11 AM is a good time to post. Generally, Mondays, Wednesdays, and Thursdays are best – people are more likely to engage with something interesting early in the week.
Pro Tip: Keep your content fresh and engaging. Eightfold Marketing can help you develop a content strategy that resonates with your target audience and keeps them coming back for more. Contact us today for a free consultation!
Restaurants
Think about it, when do you start thinking about your next meal? That’s when you want to be posting. Mondays at 2 PM seems to be a good time – people are thinking about lunch after the weekend. Thursdays, Saturdays, and Sundays are generally best though, as people are planning meals or looking for inspiration.
Want to increase foot traffic to your restaurant? Instagram can be a powerful tool for reaching new customers. Eightfold Marketing can help you create a compelling Instagram presence that drives reservations and boosts your bottom line. Contact us today for a free consultation!
Travel
Travel is all about dreaming of that next adventure. Tuesdays at 10 AM is a great time to get people thinking about their next trip. People are usually more engaged on Thursdays, Saturdays, and Sundays, so post content that sparks those holiday vibes.
Pro Tip: Use high-quality visuals and captivating captions to showcase your travel destination or accommodation. Eightfold Marketing can help you create stunning Instagram content that will make your followers want to book their next trip. Contact us today for a free consultation!
Education
Schools, universities, online courses – you get the picture. People are often researching their learning options after the weekend, so Tuesdays at 11 AM is a good time to catch their attention. Saturdays and Sundays are generally best though, as people have more time to explore their options.
Want to increase enrolments in your educational institution? Instagram can be a powerful tool for reaching potential students. Eightfold Marketing can help you create a compelling Instagram presence that showcases your unique offerings and attracts new students. Contact us today for a free consultation!
Nonprofit
For charities and good causes, people are more likely to engage with something meaningful mid-week, around 11 AM on Wednesdays. Saturdays and Sundays are also good days though, as people have more time to think about causes they care about and are more likely to donate or get involved.
Pro Tip: Use Instagram Stories to share behind-the-scenes footage and highlight the impact of your work. Eightfold Marketing can help you create engaging Instagram Stories that inspire your followers to support your cause. Contact us today for a free consultation!
Disclaimer: These are just general guidelines, of course. The best times can vary depending on your specific audience and what you’re posting.
Ready to take your Instagram marketing to the next level? Eightfold Marketing can help you develop a comprehensive Instagram strategy that delivers results and finds you the best times to post on Instagram. Contact us today for a free consultation and let’s grow your business together!
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